Right now, the metaverse is a hot topic, and the future seems to be going digital. But it is virtually the way to go. The Metaverse is something that’s recently come about, but what will this mean for your packaging needs.
The Metaverse and What This Is
You may wonder what the metaverse is and what it entails. It’s basically virtual reality, where different users of the said area are able to interact with different environments that are made by different users.
This is a term that’s been popular for about two decades. There are some early versions of this, including Second Life where the avatars of this did populate the worlds, socializing and exploring different areas within this.
But, more recently, some experiments within the metaverse now are looking to use retail, and even packaging, as their primary focus. This connects the product that’s there physically with the digital worlds within this.
Metaverse Packaging
Some products have started to utilize the metaverse as this opens the door for new changes within the ecommerce platform. This can engage your customers in a variety of different ways. While we might not get total virtual shopping, different strategies that’ll feature these products both virtually and digitally will help consumers in a much more memorable fashion.
One thing that’s been really popular within the metaverse packaging is what’s called Augmented Reality, or AR. Basically, this is a type of reality that allows for the customers to look at different products digitally next to the item that’s there. there is a QR code, and it takes the user to a website or web page.
This also can display on products, in an interface for the user to use, usually in a 3D rendering. You might get to see it on your tablet or phone.
You can then place this within the area you’re around physically and bring this to the virtual world.
This is a technique that’s effective for different home accessories, such as furniture. Did you know that you can take a snapshot of this, and then see what products are going to look like prior to making a purchase with this? it’s unique and different, but a very fun way for you to get the most that you can out of your metaverse packaging experience.
Virtual Environments for Retail
Did you know that some have even started to bring virtual stores to the metaverse and your packaging?
Yep, it’s possible. These new virtual stores are a one for one carbon cutout of the shops that you see in real life, and this is something new for a lot of users to use.
While this might sound like something out of a sci-fi series, it’s very real, and this is a new type of packaging that really does open these doors to new and immersive things.
These virtual spaces also allow youth to create packaging experiences that are interactive and unique.
Brands as well get to start with changing the packaging design, seeing how it might differ for them within the virtual world. It’s so much more than if you just think about it in the realm of ecommerce.
The packaging for both brick and mortar and online stores is not going to be the same, as there are now digital platforms with more capacities than ever before. Within these virtual worlds too, you can do digital “unboxings” which are great for offering an experience in which users can unpack products in a digital storefront, changing the way that people are able to look through and see the packaging too.
Shrink Film Tech 