Shrink Film Tech

I have always dreamed of one day opening a candy store. It might be a simple ambition, one that contrasts the majority of ‘American dreams’, but I have always had such a passion for it. It all started when I took a trip to Indianapolis and spent time walking around the city. As I browsed through all the shops in the main city, peering through different windows at luxurious designer clothing stores, furniture departments, expensive restaurants, and various cafes, there was one store that caught my eye; it was a candy store! 

I walked in and became so immersed in the beautiful, vibrant colors and smells of sweet treats that stocked the shelves and lined the walls. The owner of the store, a wonderful woman named Cindy, offered to give me a tour of the store and show me all the amazing products they offered. From chocolates, suckers, jelly beans, gummy bears, soda pop, truffles, and baked goods, I couldn’t believe what I was seeing! So many candy boxes and packages of sweet treats on display. I couldn’t possibly leave without getting some goodies for myself. Yes, I may have splurged a little bit, but it was so worth it. Now I just have to remember to brush my teeth well after spending so much money on candy.

I walked away from that store feeling different. In my heart, I knew that I wanted to be like Cindy someday. She seemed so happy and so proud of what she had accomplished. Owning and operating a candy store is hard, no doubt, but it gave her a purpose, and it was something she believed in. I asked Cindy several questions about owning a candy store while I was there. The first major hoop to jump through is finding a building through which I can run my operation. This is no easy task, says Cindy, as it’s important to find a building that is in a heavily trafficked area and has the potential to set up a really nice shop. I can imagine I’ll need a fairly big loan to be able to afford a building. Cindy also explained that renovations would need to be done in order to get the store up and running. Candy stores need to be bright and colorful; they need to be warm and inviting. 

Cindy also let me in on a lot of different ‘tricks of the trade’ of owning and operating a candy store. One of the most important things is to have the right products in stock. Customers can be picky about what kind of candy they prefer when they like to buy it, and the price they are willing to pay. Therefore, ordering various candy boxes and chocolate packages on a regular basis to keep the customers happy is absolutely critical. Then there is the problem of marketing the store well and increasing foot traffic through your business. Cindy explained that she regularly places advertisements in newspapers, sporting events, etc. Social media plays a huge part in marketing a small business like a candy store, Cindy also explained. For her store, Cindy has a Facebook page, an Instagram page, a Tik Tok page, and a website. These pages are helpful in allowing her to engage with her customers in her community.

If there’s one thing I hope you take away from this article, it’s that you should always pursue your passions!