The Importance Of Products Packaging

According to a survey, 95% of new products fail every year. The reason is that most consumers do not have time to analyze a product in their shopping carts. So, they use shortcuts to decide. The most significant and critical shortcut in this regard is your product packaging.

You may have seen jewelry products. Their packaging tends to be as attractive as the product itself. Electronic companies also use this tactic to convince their customers. You will quickly become a fan of the way Apple packs its products.

Great packaging is a necessity for growing setups because it can have a direct impact on sales. An attractive and professional packaging design helps a business increase its sales as it grows.

Poorly strategized packaging can have a dramatic impact on your business and sales but in a negative way.

That said, let’s now discuss some tips to design product packaging to make it attractive and convincing.

Designing product packaging

It is a dream of every company to achieve a recognizable status in the market. It always starts with attractive product packaging. Below, we will discuss how you can make your product packaging stand out from your competition.

Know your demographics

If you want to target a larger and wider audience beyond borders and boundaries, you will have to be sure to keep the demographics in mind. What works in your region may not be effective in another. Nonetheless, you have to research to find colors and patterns that tend to become popular everywhere. Usually, bold colors are preferred in a majority of regions across the world.

Making cheap packaging look chic

High-quality product packaging doesn’t mean that you have to break your bank. Even high-quality packaging materials are not quite expensive today. Other aspects of packaging including patterns, typography, and colors can increase packaging costs. Stylish packaging, nonetheless, doesn’t have to include too many expensive elements. Simple typography and a more minimalist design can make a packaging design look premium. All you have to do is to place design elements strategically.

Making product packaging part of the consumer experience

The reason an attractive packaging design becomes popular is that it keeps consumers engaged throughout the unboxing process. This unpacking journey is commonly known as the unboxing experience, and it tends to make consumers familiar with the brand. You may have seen unboxing videos. Influencers in those videos remove layers of product packaging to retrieve the final product. This unpacking journey naturally attracts the audience.

Eco-friendly packaging

Modern-day consumers are more concerned about the impact of the products they use on the environment. That is why there has been a rising demand for eco-friendly packaging and products. According to a study, about 52% of consumers around the world will buy products from brands that claim to commit to eco-friendly production and packaging practices. The good thing is that there are a lot many options to choose from when it comes to using eco-friendly packaging options.

If you have a product and want to make it popular among a large audience, make sure that you stick to best packaging practices. You can consult with a packaging vendor to get the information you need.