One challenge that some people have with their items is that the customers complain about poorly-designed packaging. It might seem like a good idea at first, but then when the customer tries to open it, they start to have a wrap rage getting it undone.

Many as well might need to get scissors and other sharp objects to open it. This creates further issues and strains because they’ll potentially hurt themselves doing this.

You don’t want that, right? You can change this problem and reduce its occurrence with ergonomic packaging that’s designed to be easy to use, and also effective for all of your packaging needs. 

The Design Principles for Handling Easily 

The major thing is the design of the item. You want to make it very easy for your customers to handle. What that doesn’t mean is make it so user-unfriendly that they get upset. 

Perforated edges they can tear along is one great example of this. you, as a customer, are able to create and tear off many of the edges, and then get the item off. It’s easy and simple. 

Pull tabs are another. If you have a mechanism to unlock the packaging like this, you can add that in. the other benefit to this one, like perforated edges, it also makes it tamper-evident for people to look at.

Finally, watch how much adhesive you use.   Adhesive is needed, sure, but using too much will impact the overall effects of the packaging. Being able to use minimal adhesive is important, and to ensure that there is minimal adhesive, try to make it so that it closes, but doesn’t bog down the packaging. 

Applications of Ergonomic Packaging 

So who uses this type of packaging? A lot of people do actually! Think of pill bottles that have a pulling mechanism or easy-to-twist off caps? This is one example. 

A bag that has perforated edges for you to open is another example. Tabs where you’re supposed to grab them and tear them off are used as well in cosmetic packaging. 

Senior-friendly products almost always have these, since due to arthritis and other conditions, many seniors struggle with basic activities. 

Why Should Brands Do this? 

Other than looking accessible, it also improves customer satisfaction. The last thing that you want is for a customer to complain that your packaging is too hard for them to open up. it just looks better, and if they can get it open, there’s a high chance that they will tell others about it, since they’re happy with the results. 

The other reason is more of an ecofriendly means.   If you have less packaging waste, it reduces your carbon footprint, and makes you look better. Reducing such packaging waste is good for everyone on all fronts, so it’s recommended that you do this. 

The Future of Packaging 

These days, we’ll probably see more and more brands adopt the ergonomic means for their packaging. 

However, we will also see more technology leveraged with this. Some brands have already added a QR code for instructions if there is trouble. With more seniors understanding technology, it does make sense.

The other addition is AR. AR for guided unboxing experiences helps to connect the customers more with the product at hand. It improves the general feeling on the product, and overall customer benefit.

So yes, your packaging ergonomics matter. There’s a lot of great ways for you to get started with this, and here, we gave you a taste of how you can use packaging that’s user-friendly, and easy for you to do!